Vespa 98 Electric
Self | Role: Automotive styling, Graphic Design
THE CHALLENGE
Reincarnate old Vespa 98 designed by Corradino D'Ascanio
CATEGORY
Automotive styling
SCOPE
Automotive Styling and Branding
IMPACT
The Concept is featured in many blogs and magazines including top gear and Designboom selected as top 10 scooter design of 2020
THE OUTCOME
Succesful Mightyseed Designs PR
The first Vespa, produced by Enrico Piaggio inspired by the Cushman scooters used by the American military during WWII, designer Corradino D'Ascanio first produced a scooter design for Ferdinando Innocenti (Lambretta), but after a disagreement, took his design to Enrico Piaggio, an aircraft manufacturer. Vespa, meaning "wasp" in Italian, was attributed by Piaggio's at first sight of the design, exclaiming that it looked like a wasp.
I believe looking back to history will give more insight into the future. The Vespa 98 electric concept version is a reincarnation of the original design. The concept is much more like a modern incarnation with sleek styling cues with streamlining features. In a nutshell, it looks like a modern scooter with a retro feel.
The front wears a bolder look than the original one with a modern handle. Same as the original the front mudguard also houses the LED headlight. The single-seat scooter does not get any rear-view mirrors Instead; it has lidar placed at the rear to give notification to the rider. The motor draws energy from a 30 Ah lithium-ion battery pack that’s located in the belly of the scooter.
The hub motor wheel has a sportier look than the original version. A sloping tail lamp strip of the rear indicator unit gives a unique appearance to Vespa 98 Concept. There is a huge storage area available inside the belly, which makes the concept most suitable for the Holiday trip.